Trust me with that challenge: I give your brand a clear and consistent visual identity, and from a single production, content for every channel that keeps working for months. I lead every project personally, from strategy to archive, so the budget goes into content, not into coordination.
Four projects explained from brief to result: the Volleyball Federation, Comtrade × Petrol, ELES and Vila Envira. Case studies →
For the same budget I do not make one bigger video. I build a content system that lets the company communicate regularly, across every channel, in one consistent look. Start with a single project or an annual plan; the standard is the same.
A film, a photo shoot, a shooting day or a studio series. When you need one thing, you get one thing, delivered in full and to the same standard as everything else. If you want, I build on it later.
One production yields content A, B, C and D: a flagship film, thematic cuts, vertical versions and a photo archive, organised by channel and purpose. Instead of one post you get material for months.
Continuous production on a recurring schedule. Content follows the rhythm of your year, the archive grows, the look stays consistent, and you get priority response around events and current topics.
Video · photography · drone · studio series · animation and motion graphics · post-production · generative visuals and AI tools where they improve the result · delivery in Slovenian and English, with subtitles and cleared music licences
Every project runs through the same five steps, with one responsible person guiding you through all of them. With no intermediaries between idea and result, decisions are made quickly.
I set the timeline once the scope is confirmed and fit it to the rhythm of your work. When a project calls for a larger crew, I assemble it.

I am Luka Pašič, director, cinematographer and visual communications designer. Because I combine directing, camera, photography, post-production and modern tools, I deliver most of a production personally or with a small crew.
Twelve years of engineering work in industry taught me to understand complex systems and the language of companies. A year as a communications specialist in a public relations department taught me how to draw out of them a message people understand. That is why I am at home where expertise has to be translated into clear effect.
I lead every project with quiet confidence and a clear vision.
The goal is always the same: a presence that cannot be overlooked.
Yes, with no conditions attached. A single film, photo shoot or shooting day is the most common starting point. What comes out of it stays usable even if you expand the collaboration later.
I adjust the scope to your thresholds and purchase order. The quote is itemised so it can be filed under the right budget line and phased across periods. I invoice in whatever form your system requires.
Less than you expect. We agree the objective and scope, then I take over the script, the logistics, the filming and the post-production. Your time goes into one opening alignment, approving the direction and reviewing the final content.
From a single film to an annual content plan. Tell me what you want to achieve and how often you want to communicate, and I will propose a scope that fits.